February 22 2016
Realtor.com has launched a Content Sharing Hub, a one-stop place where agents can find and share real estate related videos on their websites or social media profiles. The Hub features over two dozen videos, the majority of which are aimed at educating consumers on real estate topics like mortgages and the home buying process. The idea is to offer Realtors a suite of high-end educational content that they can use to connect with clients and leads.
The highlight of the videos is Realtor.com's award winning "Learn with Liz" series, starring actress Elizabeth Banks. Like Banks herself, the videos are entertaining and relatable. Because of their (and her) wide demographic appeal, the videos offer a promising level of engagement with your sphere.
Here's a breakdown of the type of videos currently available in the Hub:
Sharing these videos is as simple as copying the provided embed code and pasting it into your website wherever you would like it to appear. Each video within the Hub features an embed code immediately to its right.
If sharing on social media is more your speed, you can either copy and paste the Share URL or click one of the three provided social media buttons to immediately share the video on your social platform of choice.
As for where to share, these videos are particularly helpful for first-time buyers, so anywhere on your site or other online properties where you provide information to first-timers is a great start.
Tip: If you're having trouble using the provided embed code, you can grab most of these videos off of Realtor.com's YouTube channel instead. They're not as cleanly organized there as they are on the Content Sharing Hub, so you may have to do a bit more digging to find what you want. But (bonus!) you can also find a few videos that aren't on the Hub on YouTube, like a series on refinancing.