April 06 2016
Compared to sellers, finding buyer leads is easy. Buyers are the ones searching online for properties; they're the leads that come in off the portals, and the ones whose behavior on your website signals that they're interested in purchasing a home.
But sellers are trickier to identify. Their online behavior doesn't often reveal their intentions, and that makes them harder to target with marketing.
To get past this obstacle, put yourself in the shoes of a homeowner who may be considering selling. What's mostly likely to be the biggest question on their mind? That's right--How much is my home worth?
One way for agents to generate more seller leads is to target people searching for home values online. To get started, all you need is a simple landing page with a contact form, and a CMA with which to generate reports.
Once the landing page is ready, you can share its link in multiple places like:
It should go without saying that you shouldn't just copy and paste the raw URL of your landing page everywhere. To be effective, your link needs to be dressed up in a call-to-action. Fortunately, these can be simple.
Find out what your home is worth by clicking here! is an easy enough CTA. However, consider getting more specific to better target potential sellers in your area, e.g. Find out what your Pismo Beach home is worth! This discourages people whose home is outside the area you serve from contacting you with a request you can't fulfill.
Like we said earlier, your landing page doesn't have to be complex. In fact, the simpler the better. Take a look at this page, for example:
It's uncluttered and lacking in unnecessary distractions. This keeps visitors focused and increases the likelihood of them submitting their contact information to you.
The landing page above is from Cloud CMA. Their What's My Home Worth? lead generation landing pages are built to capture seller leads and instantly engage them by sending a personalized CMA report. No heavy lifting required!
To learn more best practices for winning listings, watch our webinar with Cloud CMA, "How to Use CMAs to Generate Seller Leads," in the video below: