January 31 2017
This week, we're laser-focused on boosting your email open rate. That means we're going to focus on something you may not spend a lot of time on — your email subject line.
In part one of this series, we shared a few quick tips on why you should use localized terms, emoji and short text to increase your open rate. Today, we want to talk about specific terms you should and shouldn't use within your email subject lines.
While it may be tempting to use language like "FREE" or "buy" or sell," they can be a big turn-off to people who (likely) already know you're after their business. Be sure to focus on the content and value you're providing them, not the transaction you're after.
It never hurts to create an air of intrigue, so consider asking a question in your email subject lines. Readers will understand that the answer is enclosed in the email and could be more interested in opening up your content.
Here are three great examples of email subject lines agents can leverage:
If you're hosting an event or sending an email with any kind of deadline, mention it in the subject line so your readers know to open it ASAP. Add words like "Today only!" or "Don't miss out!" to boost your open rates.
If your email includes a video — whether it be a property tour, a walk and talk in your office or a high-production introduction to your services — be sure to mention that in the subject line! Include words like "Watch" or "View" to describe what they may see. If you're using the emoji tip, consider adding in the video camera or film reel icons.
To view the original article, visit the Tech Savvy Agent blog.