December 23 2018
With the year almost over and Christmas almost here, it's time to figure out whether you made your broker's naughty agents list or their nice agents list.
Which list you made it on comes down to a few different factors: lead generation, lead follow-up, and marketing. But if you weren't so nice this year, don't worry--now's the perfect time to start practicing for next year!
Lead generation is a continuous cycle of contacting and converting leads and previous clients. You never know when someone you worked with in the past will have a referral for you or when a cold lead will suddenly be ready to move fast.
Naughty Agents:
Nice Agents:
Once you know someone who may want to buy or sell a house, you have to follow up. Otherwise, a competing agent can swoop in and lure your client into a new deal.
Naughty Agents:
Nice Agents:
Leads are on just about every agent's wish list this time of year; unfortunately, Santa rarely brings leads. You have to earn them through marketing.
Naughty Agents:
Nice Agents:
How'd you do? Are you a naughty agent or a nice one? If you focused on positive, proactive steps to improve your business, you're surely on your broker's nice list. However, if you stood by and waited for business to find you, you might want to watch out for lumps of coal headed your way.
To view the original article, visit the Homes.com blog.