October 22 2019
Even if you're active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it's image-based, and what better way to show off your latest listing than photos?
But Instagram isn't quite like the other social media marketing platforms, such as Twitter and Facebook, and it can take real estate agents a little getting used to before they get the hang of putting it to work for their marketing.
In addition to having more active monthly users than Twitter, Instagram offers several features and advantages that make it uniquely suited to real estate marketing.
Like we said, Instagram is a little different. In addition for the need in creating interest in your images, you need to take note of a few more things.
Of course, you can post anything you like, but remember to stay on message; you're using your account to market your business and what you do. The quality of your Instagram content is as important as any other social media content. If you would like to implement Instagram into your real estate business, you need to learn and observe first. See what others in real estate post to their accounts. Also, start by searching for some of the big real estate companies or for any agents you know who use Instagram.
There's another other big difference with Instagram. Hashtags are used far more often on Instagram versus other platforms to help quickly identify and label content. If nothing else, try to add a few pertinent hashtags to every post.
You should add copy describing your post and provide as much detail as you like (up to 2200 characters). Keep note that only the first four lines of your copy are visible on the post. Otherwise, users have to hit the "more" link. To maximize the visibility of your copy, add it first and your hashtags below.
It might take a little time to adapt to, but Instagram can become one of the most fun and interactive parts of your real estate digital marketing program.
Once you are using Instagram to generate new leads, keep in touch with them using a real estate marketing CRM.
To view the original article, visit the IXACT Contact blog.