May 06 2020
Here's a quotable quote for you: "There's no spam filter in the mailbox." Statistics say that 97% of homeowners go to their mailbox EVERY DAY!
While online marketing is a very effective tool, direct mail is a somewhat lost art these days that can be used to help you dominate your market!
We spoke with Jim Studebaker and Todd Robertson from ProspectsPLUS! during a Coffee Chat on Wednesday, and they shared some great insights about the best ways to put direct mail to use.
Here are three key takeaways:
With direct mail and any ongoing marketing effort, consistency is key. It's better to use your budget to target a smaller number of homeowners and potential buyers more often than trying to spray your message out too far to too many neighborhoods.
Gone are the days where you can send out a football schedule or a generic message and make it meaningful. For the COVID-19 era, messages have to be sensitive and timely. ProspectsPlus.com has built a series of virus-appropriate postcards with gentle humor, comfort food, market updates and other timely messages.
Today, it's possible to target direct mail messaging based on ownership stage, net worth, type of property interests (e.g. golf communities) and a whole lot more. Gone are the days where every household you're targeting needs to get the same generic message.
If you would like to learn about ways to send a simple campaign just for your current database, or if you would like to learn how to become a market dominator with exclusive campaigns in a zip code, direct mail can help you achieve these goals.
Watch the video to learn about the power of direct mail here:
Become a Listing Legend is free for DOWNLOAD here.
If you would like to learn more about ProspectsPlus.com, click here.
Thursday, May 7
Become the GO TO Agent in Your Neighborhood: Learn about a simple, effective, affordable and automated way to be the most consistent and effective virtual marketer you can be! with Albert Clark of Homeactions
Friday, May 8
Your MLS System: The Ultimate Prospecting and Lead Generation Machine with Brian Tepfer, Executive VP and CTO, Rapattoni
Monday, May 11
Learn How to Win New Listings During Covid-19 by Delivering a List of Qualified Buyers with Charles Williams, CEO/Founder of Buyside
Tuesday, May 12
Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic
Wednesday, May 13
Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media
If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up.
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