February 04 2021
Instagram Reels is a sensational new feature in the world of video production and creation. It allows users to create and combine short video clips, set catchy music, and adorn your video clip with text and stickers. Sound familiar? If you think it's a carbon copy of TikTok, you're not the only one.
Instagram launched Reels back in July/August. After India instituted its TikTok ban, Instagram introduced its beta version of Reels. With tensions rising between America and China and Tiktok's possible ban in the US, Reels presents a new opportunity for video content creators specializing and capitalizing on short video content.
Real estate agents are no strangers to short video content. TikTok became quite a popular platform for real estate agents. Turns out people love watching listing tours and receiving quick tips from real estate agents.
Reels is a new platform with as yet untapped potential for a possible new audience. Considering that the Instagram algorithm is heavily favoring Reels content since it's a new platform, we think real estate agents might see surprising results by posting on Reels.
Using the Reels feature is pretty easy:
As you see, Reels is similar to the TikTok platform. The main difference is the duration of the video.
Real estate agents have seen great results from platforms such as TikTok. We see that short-duration videos work perfectly for the real estate industry. They are easy to record and often they match thematically with the video type. For instance, if a real estate agent is planning to record a short tip video, Reels is perfect for that.
So what type of video can real estate agents record with Reels?
To view the original article, visit the Realtyna blog.