August 13 2012
ePropertySites describes their goal in their mission statement: "Perfecting the art of property marketing online and on site." For this reason, we've focused this review on several of their tools focused on marketing individual properties. However, their robust array of products also helps real estate professionals with personal marketing and much more.
There are a few key strategic objectives that agents and brokers can accomplish with ePropertySites:
ePropertySites offers several different pricing plans for their services. Each of the tools we're going to discuss here is included in every plan. For a better understanding of options and pricing, visit ePropertySites.com.
Property marketing cannot begin until the seller selects you as their agent. For this reason, ePropertySites offers their Flipshows for listing presentations. These "flipshows" or "flip books" combine your custom images and text. ePropertySites offers an iPad-friendly version of their Flipshows, recognizing that the iPad has become a favorite listing presentation tool.
You can check out an example of a listing presentation Flipshow here.
Once you've earned the listing with your listing presentation, you can get started marketing the property. The centerpiece of this property marketing, according to ePropertySites, is the single property website.
View multiple samples here.
Key features of ePropertySites single property websites include:
Creating single property websites happens within the ePropertySites administrative system – an agent's "home base" where they can add properties and create a broad array of marketing materials. The data for each property may be generated automatically simply by entering an MLS number (ask ePropertySites if they have a data feed for your MLS to know if this option is available to you) or may be entered manually. Once property details and photos have been added, they can be used to create the single property website and other collateral.
With every pricing plan, virtual tours are automatically created using the listing photos. ePropertySites provides several versions of the virtual tour for agents to use in their marketing, including a standalone virtual tour (separate from the single property website) as well as an MLS-compatible virtual tour. HD panoramic tours can also be created and included on the property site.
ePropertySites has their own full-color digital printing operation. So, ordering offline, printed marketing materials (like water bottle labels, sign riders, business cards, etc.) is easy and can be done during the creation of a property website and added to the order. We're told that the finished product usually ships within 24 hours.